A creative team of agents and producers representing two distinct rosters of photographers and directors. Rooted in insightful storytelling, At Collective helps brands build authentic connections through emotionally resonant visual stories and end-to-end production.
A home for impactful visual storytelling focused on people, culture and connection. Through a documentary lens, candid moments and intimate portraits come to life, capturing raw character and authentic lived experience across photography & film.
www.attrayler.co
A dedicated space for storytelling around the culture and rituals of food, drink & hospitality. Technical product perfection meets the human story around every table, dish and drink with high-end stills & heart-racing motion that set taste buds tingling.
www.atrare.co
We are a team of dynamic individuals, all specialists within our fields. We’re driven by a love for photography and come together in creative ways to produce work we’re proud of.
We hold sustainability at the heart of our productions and office life. Through training, collaboration and partnering with eco-conscious companies and organisations, we continually strive to ensure our shoots are kinder to the environment. As a business we take the time to make greener decisions that benefit people and the planet, we figure we are all in this for the long game.
Three Pillars
Across At Collective we use electric and ULEZ-compliant vehicles, public transport and push bikes as much as possible. On set we discourage driving to and from shoots if it can be avoided, instead fly the flag for vehicle sharing and work with sustainably conscious companies such as Gripvan for providing equipment and logistics.
We source local caterers to minimise transporting food, provide tap water and all food is vegetarian where possible. As well as, donating any leftovers to Olio, City Harvest and food banks. As a rule, there is no single-use plastic on set.
We are all too aware of the waste if items are only used once, so where possible we use model’s own clothing and hire from props and wardrobe companies.
We are currently undertaking a programme of monitoring and assessing our wider carbon emissions as a company, so we can look at where further reduction can be made - for example, by looking at energy provision, logistics or office procurement. Many clients we work with are signed up to AdGreen, so we regularly input into this tool in order to better understand how we can reduce carbon emissions and reduce the environmental impact of our production.